Seoul Fry

BRANDING PROJECT

Seoul Fry is a contemporary Korean street food restaurant, blending traditional flavors with a modern aesthetic. Our design studio was tasked with creating an identity that embodies the lively, casual spirit of Korean street culture while maintaining a clean and minimalist visual language that appeals to a broad audience.

The branding incorporates playful yet refined typography, with subtle cultural references reflected in the custom font and vibrant color palette. Every brand element, from packaging to signage, was designed to be bold and visually striking, capturing the restaurant’s fresh and exciting approach to Korean street food.

In this project, we focused on harmonizing tradition with modernity, ensuring that Seoul Fry’s brand stands out in a competitive market. The result is a cohesive and adaptable visual identity that strengthens the restaurant’s presence both online and in physical spaces.