First
Drop

Our studio developed the brand identity for “AW,” the first drop of Broke and Famous, a fashion-forward brand known for its bold, unconventional approach to streetwear. The concept behind AW was to create an identity that represents artistic expression, blending high-fashion influences with a raw, authentic street vibe.

We crafted a minimalist yet impactful logo and visual identity, emphasizing sleek typography and a monochrome color palette to reflect the brand’s edgy, modern aesthetic. The design language is versatile, allowing it to be easily adapted across various mediums, from apparel and packaging to digital platforms.

In this project, we focused on conveying the rebellious spirit of Broke and Famous while maintaining a clean and polished look. The result is a distinctive, memorable identity that speaks to the brand’s target audience — individuals who embrace creativity and defy conventional norms in fashion.