After a regular design and photography education in Casablanca, I started design work for different agencies and a wide range of brands mainly focused on fashion this led me to create FashionMaroc in 2008, the first fashion webzine in Morocco. Apart from contributing as a photographer for high-profile publications, such as Brownbook Magazine. In 2016 I founded TLBB Magazine, an acclaimed underground online arts & culture magazine. Now I drive my own studio based in Casablanca.
HONORS
- Interview « Sbahkoum Mabrouk » Tv Show Tele Maroc, 2018
- Lead Photographer « Fashion Revolution Day » Morocco, 2018
- Jury Member, CMA Annual Fashion Show, 2017
- Curator, Tarek Riahi « System X » Performance, 2017
- Speaker « Semaine de la culture » FMP Casablanca, 2010
EXPERIENCES
- Manager/Owner – Azil Studio, 2018-Today
- Designer – JMA Conseil, 2014-2017
- Designer & Studio Manager – Scoopcom Group, 2013-2014
OTHER EXPERIENCES
- Spokesperson & COO – Morocco Fashion Future, 2021-2022
- Founder & Editor – TLBB Magazine, 2016-2017
- Founder – Fashion Maroc Magazine 2009-2012