Our studio developed the brand identity for Private Chamber, a minimalist clothing brand specializing in timeless, classic pieces. The goal was to create an understated yet refined visual identity that reflects the brand’s focus on elegance, simplicity, and high-quality craftsmanship.

The branding features clean typography and a muted color palette, emphasizing the minimalist aesthetic of Private Chamber. Each design element was carefully chosen to convey sophistication without being ostentatious, appealing to an audience that values subtlety and refinement in their fashion choices.

From logo design to packaging, the identity is designed to be versatile across different touchpoints, ensuring a cohesive look whether applied to garments, digital platforms, or physical retail spaces. This project allowed us to translate Private Chamber’s ethos of ‘less is more’ into a visual language that is both modern and timeless.